Portable Electronics – Automotive And On The Go Solutions

During the past two decades, the portable electronics category has evolved to the point where it seems as though there’s a new product coming out every day. If you’re not paying close attention, you’ll be looked at like you’ve been living under a rock at the next cocktail party!

Headphones, iPods, iPod accessories, MP3 players, portable stereos, boom boxes, two-way radios, audio docks, wireless speakers and mini speakers are among the most popular electronic options consumers have today. Among the most popular brand names of mobile electronics are Apple, Audio Technica, Beats by Dr. Dre, Craig Bluetooth Stereo, dreamGEAR, Everlast, GE, Hello Kitty, HTC, ILIVE, iSound, Jamsonic, Jlab, JVC, Koss, LenMar, Maxell, Naxa, Panasonic, Pyle, Quantum, RCA and Zenex.

The automotive industry has gotten up to speed quickly as almost every model they produce on the assembly line is equipped with audio jacks, USB cable and some with a two or three-pronged outlet. You could follow suit and say quite a number of industries have had to revamp or modify their business model ensuring a pleasant customer experience. Hotels now have multiple USB outlets in their rooms. Starbucks, McDonald’s, Dunkin’ Donuts, Barnes and Noble, malls, salons and many more businesses have plug-ins to meet customer demands. Can you name others? It’s clearly an advantage to the business establishment if they upgrade to make their store more customer electronic friendly as it’s been proven a customer will stay at your business a longer period of time therefore purchase more product while they’re there. What has been your experience? Do you spend more money if you’re at a Starbucks or Dunkin’ Donuts for 2 hours rather than going to the drive thru?

This new electronic age isn’t for everyone. Whether you’re old school or not, how annoying is it when the person who is assisting you has ear buds in and doesn’t hear what you’re asking! In fact, I’ve encountered a few customer service people along the way who have one bud in and think it’s okay. Quite honestly, it’s rude and it shows you’re not giving your customer the undivided attention they deserve.

Whether you’re for or against this electronic revolution, one thing is for sure. It’s here to stay. For the most part, mobile electronics have improved our lives, saved us time and enhanced many small business entrepreneurs making it easier for them to succeed. Our society tends to take things for granted but when you sit back and go through how we got to this point, you appreciate what you have in front of you.

Why Buy a Car Audio System?

Possibly the most effective and most important options that come with an automobile sound system is the CD/MP3 head unit. Naturally, finding the right one would be a bit difficult because you would need to make sure that it’s going to be a system that you like. The CD system is the central function inside your automobile sound system. Therefore, it is necessary that you simply choose the ideal one.

Quite a few car or truck drivers like using Compact disks so they would wish lots of space when it comes to exactly where they’d install it. Quite often, many people usually just put it within the trunk area. Some car or truck owners also like to use rear speakers in addition to their automotive systems to allow them to blast surround sound from their autos.

However, geeky automobile owners wish to have a sound system which should not burden them with needing to take with them cumbersome Compact disks, so they choose auto MP3 players instead. These automobile MP3 models have grown convenient since they generally employ a plug and play system. All you should really do is connect your favorite MP3 player or iPod device into your motor vehicle head unit and you can play all of your favorite songs as well as listen to your whole playlist of tracks.

A person can easily go ahead and utilize a cassette tape adapter. You will find this in different electronic stores. This will help you attach an additional player into your automotive system. While this is also a straightforward installation, many autos today don’t work with cassettes to listen to music. Therefore, it will simply become a waste if this becomes obsolete.

You have to consider the interface options which you have with your music player. It is important to be sure that it can play numerous formats including MP3, WMA, AAC etc. Many motor vehicle stereo systems can readily use any sort of music format so that you really do not have to worry about this much more.

It is very important make sure that your auto is in tip top shape before you decide to go on and set up your brand new motor vehicle audio system. It becomes quite useless to invest too much of your cash on an advanced system if you are merely going to put it to use within a used car. There are times when you would be able to acquire a sound head unit from a used automobile and move it to a brand new one.

Why Its Fun to Visit Car Audio Stores in California

There are very many car audio stores in California. Because of the huge customer base, it is a very promising place. Most of the car audio stores in California have web sites and therefore they also trade online. There are others which are exclusively online stores. They offer state of the art products from the manufacturers. One example of car audio stores in California is Audio Crafters. They provide high end audio systems and their prices are very much affordable. They have award winning products and they can combine your iPod with your car stereo system. They are located in Southern California at Canyon country and Pasadena. They have top brands including Kenwood, pioneer, Clarion and other top brands. Their products can be viewed via the internet. Their prices can also be compared and you can make a better choice. On display, are special items which can provide a good opportunity for you.

If you are not sure about directions, they provide a detailed map which will guide you. If you are likely to have trouble installing your equipment, they provide pictures that will go a long way to ensure you get the right instructions. Their pictures are clear and large and they make viewing very easy. They display their information in a very simple way for anyone to grasp. You can also subscribe to their mailing list, bringing you closer to the service. They sell and install the equipment for you. There are very many other car audio stores in California including the Down Town LA Automotive s and cars. They also offer the same audio products and other varieties of items.

If you live in California, there are many stores you can trust. A quick search will direct you to a store near you. If you do not wish to visit the store physically, online options are many. You will also find an online store where you can order your car audio products. Firstly, deal with a legal store and let them demonstrate that they are legal. The way they are going to show their authenticity is by their clean dealings. They will have nothing to hide and should be ready to be reviewed. Customer reviews are usually used to rate stores. They should have fair experience in the industry. Observe their professionalism. They should give excellent services. This shows their commitment to customers. They need to have in stock the items you need.

These stores are used to stating clearly the dates when they expect products to be stocked. New items are distinguished from others and offers and discounts are there once in a while. Too many offers will lead you to question the quality of the product. Fluctuation of prices is always notified to customers. This means that if the prices go up or down, they indicate the previous prices for someone to compare and make a worthy decision. It is fun to visit car audio stores in California to check out the latest technologies and adapt them in your car.

Automotive Advertising – Audio And Visual Advertising Sells The Car

Automobile publicity is an important marketing strategy that can sell a car even before the model has been released. Take for example the models due for release in 2012. All the customer has to do is type in the specific car brand and model due for release the next year and get the results, fast.

The automobile advertising include videos and audio advertising. A vehicle can even be viewed according to the color. All the customer has to do is click on the colors below the image of the vehicle and immediately the color of the vehicle’s image changes. Customers can only drool and say “aahhs” in wonder and obsession. Even before that specific car is released, the customers are already planning to make a purchase or at least make inquiries.

These same automotive advertising online include options for dealership advertising. The advertising page usually have options where brochures and information can be sent to the specific car dealer should they care to want them. These same brochures and write-ups can be used as car dealer advertising that customers can take home and drool over.

The automobile advertising agency in charge of the advertising is usually one that has been used by the specific car manufacturing company. These are the agencies that the manufacturers trust to get their cars out there and sold. The agencies use every manner of advertising technology they can muster to get the customers grabbing those cars.

Just how successful are these automotive advertising going? Think of it this way: despite the global recession, there is a surge in demand for vehicles all over the world. More and more are clamoring to have the best and most efficient cars in their possession and these consumers depend on the advertisers to give them the most accurate information on the car of their dreams. The trend these days is fuel efficiency and this is what the advertisers are focusing on. Of course, the visuals do help a lot and they are very successful in selling the cars using the effective visuals.

Taking a glance to the TV unit, there is a car flashing by and the car is just too delicious to resist. The beauty of the car is enhanced by the way the camera caresses the exteriors as it flashes by and then it focuses on the interiors that are to die for. This is the type of personal impact the automotive advertising strives for and they are very successful at it.

BMW 5 Series Audio Information

Hier ist eine frage sehr interessant: Was bedeudet “Freude im Fahren” auf englisch?

If you understood the above sentence and you are an American or Canadian Bimmer fan, you are indeed “hard core.” For the rest who don’t remember their high school German, the phrase freude im fahren means “Joy in Driving” – a description of the BMW that few of its fans would argue with.

Of course, even the stock BMW 5 series audio system is head and shoulders above many custom automotive sound systems. Standard BMW 5 series stereos and BMW X5 audio systems have earned high praise from prestigious websites such as Edmunds, Kelley Blue Book and Cars.com as well as high-profile publications like Car and Driver and Motor Trend. Even the BMW Z3 audio system has scored high marks among members of the automotive community – no mean feat for an open convertible.

So – what does one do when the best isn’t good enough?

If your standards as an audiophile are impossibly high, you’ll be happy to know that there are many BMW 5 Series audio upgrades available, as well as for other BMW models. If you are fortunate enough to own a new vehicle with the one of the latest BMW 5 series stereos or a state-of-the-art BMW X5 audio system by Harman-Kardon, this may be less of an issue for you. However, if you own an older – but still serviceable – Z3 built prior to 2006, you’ll still find numerous BMW Z3 audio system upgrades available.

How Can an Automotive Business Benefit From Online Display Advertisements?

Display advertisement is considered as one of the most successful advertising strategy on Internet. According to the latest IAB report, online display advertising market represented 37% ($5.5 billion) of the total online advertising market during the first six months of 2011. Among the various forms of online display ads, banner ads constituted for majority of revenue ($3.414 billion) representing 23% of the market.

Different forms of online display advertising

Online display advertising is a form of web marketing where promotional messages in the form of text, logos, audio, video or pictures in static or animated form are displayed on the relevant websites or search engine result pages. These online display advertisements are of 3 forms – banner ads, pop up ads and text ads.

Banner ads are the most common types of ads and are similar to the traditional banners, highlighting the business name and giving a small description of the business.

Pop-up ads are similar to banner ads in their design, but their placement is different. These ads are not steadily placed and pop-up suddenly, mainly during navigating from one content page to other.

Text ads are limited only to text content. They can be easily downloaded and they can be made effective using right keywords.

Online display advertising is very helpful for automotive businesses as they are product oriented and this marketing strategy best serves the purpose of quickly engaging the customers. Below are few benefits that assure success of your auto business through this advertising strategy.

Attractive display of auto models catches the attention immediately: Display advertising is a perfect strategy to promote your automotive products. A well designed display ad with graphic images (static or animated) of the vehicles and their description in the audio/video form grabs the attention of the viewer immediately. In short, display ads can act as a miniature version of your virtual or traditional showroom showcasing your auto models.

Targets the audiences searching for automobiles: Display advertising is targeted and thus, effective in generating leads and creating conversions for your business. An automotive business can target its audience based on behavior, geography and context.

In behavioral targeting, your auto business ads appear if the user is searching for auto products or content. Geographical targeting is the best way to make business, as it enables your ads to be displayed when a user browses from your local area. And contextual targeting is a way to display your ads in the websites which are in any way related to auto business (like auto spares retailer, auto new websites, auto forums, etc.). By targeting the right audience you can eliminate wasted impressions.

Highly interactive marketing strategy: Display ads are highly interactive and entertaining ways of advertising. Especially, for an automotive business, as it needs an interesting and knowledgeable illustration of the auto models to attract customers. You can be as creative as possible in explaining your automotive business in the limited web space available. Remember, an effective display ad creates brand awareness and affinity for your brand even if the viewer does not click your ad.

Can easily track the success of business strategy: Online display advertising gives immediate results. The click through rates and conversions rates help in tracking the effectiveness of a display ad. These ads can be adjusted, improved and replaced immediately based on their performance. Regular tracking of the progress of various ads helps you save time and money spent on the ad and assures success for your marketing strategy.

Today’s Automotive Engineer – A Technology Guru With Connectivity Solutions

Technology gurus are hiding in a variety of places these days. Say, for instance, the automotive industry.

The automotive industry has produced some of the most advanced and user-friendly technologies publicly marketed in recent years. We can now not only operate our cars without keys, but we can also map our next trip, download information from our desktops onto a “carputer,” assess the state of the vehicle, watch movies, arm a security system inside and out and be alerted when others are in our blind spots.

Take, for instance, an entry-level map-based integrated navigation radio, which uses a flash-based secure digital card color map database to provide high-performance navigation. A single, state-of-the-art navigation kernel and map data compiler used in the European market help shorten Original Equipment (OE) innovation cycles, and a range of options allows for entertainment and ease-of-use features. Integrated into a single unit, a map navigation system can be used in parallel to the audio system.

Such a system can include AM/FM radio, navigation tools, playback mechanisms like compact discs and MP3s, and connectivity options for portable electronic devices. Of course, customers can add nearly anything a techy heart could desire, like a digital tuner, USB, touch-screen interface, voice recognition, steering wheel control and audio codec options.

And that’s just the basic model. Touch-screen navigation radios are full-featured audio and navigation systems in one unit, using onboard computers that interact with the Global Positioning System (GPS), vehicle sensors and a DVD-map database. Such personal travel assistants minimize travel time, make travel more convenient and increase peace of mind. Benefits include multiple functions in one compact unit, the ease of a touch screen, voice prompts, entertainment options, state-of-the-art navigation, the ability to remap locations if the driver misses a turn and intersection views for detailed maneuvering guidance.

Active safety systems, like active night vision, lane departure warning systems and infrared side (blind spot) alerts, are other excellent examples of automotive engineers’ ability to connect advanced technologies in a manner that makes the driving experience both safer and more enjoyable.

Active night vision uses near-infrared headlamps to illuminate the road scene ahead and displays an enhanced image in the vehicle. This system provides high-beam visibility without blinding oncoming traffic. Components of the active night vision system can be shared with other safety features, such as a lane departure warning system.

When lane departure warning systems utilize a camera, the camera can also be used for multiple features, such as active night vision, pedestrian recognition, rain sensing and intelligent headlight control. The lane departure warning system uses a monocular camera mounted behind the windshield to track lanes in front of the vehicle. Accompanying software estimates lane width and road curvature, and determines the vehicle’s heading and lateral position within the lane. When the driver strays from his or her own “dotted lines,” an audible, tactile or visual alert is issued. According to an automotive magazine, ninety-five percent of all vehicular accidents involve some degree of driver behavior — such as swerving. Systems like lane departure warning provide hope of reducing the approximately one hundred deaths that occur every day on American roadways, as reported by the Public Broadcasting Service in 1995.

Side (blind spot) alerts provide the same hope. These systems help drivers be aware of vehicles in side blind spots when changing lanes and making turns. Sensors integrated into mirrors, taillights and side fascia measure the adjacent lane temperature over time to detect if vehicles are entering the side blind spot. If detected, the system provides visual indications within the mirrors. If this proves ineffective and a turn signal is activated anyway, an audible alert follows. These warnings give drivers more time to react and, hopefully, help avoid the more than 200,000 lane change accidents that occur every year according to the National Highway Traffic Safety Administration.

It’s amazing how easily they hide those geniuses of technology. We never hear their names, see their faces, or even, in most cases, acknowledge they exist. Yet it is the knowledge, safety and connectivity solutions of automotive engineers that are helping save lives and helping make sure the rest of us don’t get hopelessly lost on the way to that next great adventure — at least not too often.